LovePlanner 💘
Helping couples plan for long-term relationship success
Timeline
April - August 2022
Role
UX Generalist
Team
Solo Project
Tools
Figma, Whimsical, Zoom, InShot
About LovePlanner
LovePlanner is an exercise and goal planner to help you and your partner plan for long term relationship success.
This was an end-to-end solo project designed within 16 weeks by me as the sole UX researcher and Product Designer.
🧠 The Big Idea
Apps have revolutionized dating and social connection—but they've also contributed to a "swipe-and-ditch" culture. Many couples struggle to stay committed, with little support for long-term growth and shared goals.
The Problem
There's no dedicated tool that helps couples track, share, and reflect on their relationship goals—leading to misalignment, poor communication, and ultimately, breakups.
💔 50% of marriages end in divorce, with lack of commitment being the leading cause
🔎 Research Insights
Industry Trends
• First marriage divorce rate: 41%
• The top reason for divorce is the lack of commitment between couples
• Break ups become less likely with time (regardless of marital status)
Market Analysis
I evaluated apps like LoveNudge, Relish, Lasting, and Gottman Card Deck. Most focused on communication or intimacy—but none emphasized goal planning and mutual reflection.
👥 User Research
I interviewed 3 long-term couples and surveyed 17 participants.
Couples who plan and reflect together build stronger alignment and satisfaction.
💡 Hypothesis
Goal planning strengthens communication and deepens connection—leading to longer, healthier relationships.
The Solution
A mobile app where couples can:
• Complete communication exercises
• Set and share relationship goals
• Reflect on progress together
👩🏻💻 Design Process
Ideation & Inspiration
I knew I wanted to design something that started with a list of questions and prompts that help couples determine their relationship health, so I started by gaining inspiration from popular online assessments and quizzes such as The Love Language Test and Personality Test.
Crafting the Prompts
I sourced reflection questions from expert coaches, focusing on:
• Communication patterns
• Future planning
• Shared values
Wireframes to Prototypes
🔁 Usability Testing
I ran moderated tests using the mid-fi prototype. Feedback focused on clarity, inclusivity, and feature interaction.
💬 Communications Exercise
• Modernized and inclusive language needed
• Users wanted visual feedback (e.g., progress tracking)
• Added Love Language filtering
Assessment Summary
• Too much text → redesigned with visual charts and icons
• Users wanted to see what they did well on
Goal Selection
• Confusing interactions: tap vs. swipe
• Added microcopy and animation to guide users
Partner Transparency
• Mixed feelings on seeing a partner's results
• Added a privacy toggle to control sharing
🎨 Visual Design
Color Palette
• Purple for reflection and intention
• Green for personal growth
Component System
Built reusable UI components in Figma for consistency and scalability.
⚡️ Final Design Highlights
💬 Communications Exercise
• Updated tone with inclusive pronouns
• Graphic support for clarity and engagement
Assessments Summary
Added hearts, ring charts, and score highlights
Goal Setting
• Added progress indicators, reminders, and priorities
• Clearer selection and editing interactions
Partner View Setting
Introduced privacy controls for assessment visibility
🔮 Future Explorations
Communications Exercise
Run A/B tests to test different value selection systems that users might prefer
Reflection Features
Add more reflection features, such as reflecting after completion of a goal. Build deeper analytics and visualization for relationship progress.
📚 Learnings & Takeaways
• Developed a passion for design systems and scalable UX components
• Learned how to test and iterate based on real relationship dynamics
• Realized that even design tools can bring people closer—like therapy in your pocket 💞
• Personally: I now use these reflection questions with my fiancé! (now husband!)
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